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IT Cosmetics Rolls Out Mascara Primer

Innovative addition to beauty collection.

The latest creation at IT Cosmetics is a new clinically proven Waterproof Tightline Full Lash Line & Length Black Mascara Primer ($24), billed as a game-changer in mascara and eyeliner technology that is clinically proven waterproof after 12 hours of wear. The first of its kind, this multitasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length. The skinny wand also allows the con...

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